World Cuppa majaka: Rs 24 lakh per 10 secs ad
Thanks for India’s incredible performance in the ICC World Cup 2011, ESPN Star Sports will laugh all the way to the bank.
67.3 million watched India Vs Pakistan match played at Mohali. The spot rate for advertisements could touch up to Rs 24 lakh per 10 seconds.
India’s entry into the final made all the difference. With population of 1.21 billion, BCCI is the goldmine of ICC.