Shah Rukh in IPL sponsorship controversy

Shah Rukh in IPL sponsorship controversy

Bollywood actor-producer Shah Rukh Khan seems to be getting embroiled in one controversy or other. The latest is that he had been appointed the brand ambassador for Lux Cozy and the same inner ware would be used by his IPL team Kolkata Knight Riders.

However, Lux Cozy Company is owned by the Todi brothers Ashok and Pradip, the same twosome who were charged with apparently leading to the suicide of computer graphics designer Rizwanur Rehman, a Muslim, after he married Ashok Todi’s daughter Priyanka, who was a Hindu.

This ‘sponsorship’ move by SRK for KKR with the said brand has not been taken kindly by many. Since it has a religious pinch to it, a few religious bodies too have come in the forefront to express their opposition. Will SRK come through this controversial tie-up without a scratch?


Comments are closed.