Sachin Tendulkar to endorse Coca Cola
Master blaster Sachin Tendulkar has signed a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola.
A new television commercial will be shot early next month for Tendulkar which has been scripted by noted adman and writer Prasoon Joshi.
Sachin endorsed PepsiCo for a long time and was dropped two years ago as part of its strategy to phase-out aging brand ambassadors, which included ex-India cricket captains Sourav Ganguly, Rahul Dravid and Bollywood star Shah Rukh Khan.
While PepsiCo goes for Youngistan campaign with Ranbir and Deepika, Coca Cola is banking on senior stars like Sachin