MS Dhoni to endorse UB Group
Indian cricket team captain Mahindra Singh Dhoni signed an endorsement deal with the world’s second largest spirits firm, the UB Group for Rs. 26 crore. He will be the brand ambassador for McDowell’s soda for a period of three years.
Dhoni gets top billing for endorsements as Rhiti Sports Management, along with Mindscapes One, signed a Rs 210 crore deal with Dhoni to manage his brand associations.
Currently Dhoni endorses 23 brands and charges over Rs. 6 crore per endorsement. Dhoni endorses brands for 24 companies on television while Shah Rukh Khan promotes 16 and Sachin Tendulkar 15 brands.