Men In Blue brand value reaches peak
The World Cup victory will help Indian cricketers brand to reach pinnacle. Captain MS Dhoni will become most expensive.
In all likelihood, Dhoni sena may double their endorsement fees. MS Dhoni with his performance in the final is at the top among the Indian cricketers.
Dhoni is likely to charge Rs 14 crore for three days a year from now on. So far he has been charging Rs 2 crore a day.
Sachin Tendulkar’s present endorsement rate is around Rs 4 crore to Rs 5 crore per deal. This may double as he is seen as God of cricket in India.
Gautam Gambhir played match winning knock in the final which will be remembered for long and his stock will rise.
Man of the Tournament winner Yuvraj Singh will be in limelight. Yuvi used to charge Rs 2 crore to Rs 3 crore per endorsement, may increase by 25 – 30 per cent.