John Abraham UEFA Football brand ambassador
Hero of Bollywood blockbuster Goal actor John Abraham has been signed on as brand ambassador for the UEFA European Football Championship 2008, to be held in June in Switzerland and Austria.
Announcing this, Managing Director of ESPN Software India said that a detailed promotional campaign Bach Ke Kahan Jaoge for the tournament would be kicked off on June 7. The promotional campaign will try to attract more football enthusiasts in the country by beaming the tourney live. With an eye on large soccer viewership base in Hindi speaking regions of the country, the broadcaster has also announced Hindi coverage of the event, separately.
The 31-match-tournament will be held in eight cities – Basel, Geneva, Vienna, Klagenfurt, Innsbruck, Salzburg, Zurich and Berne. The final will be played in Vienna on June 29.