IPL T20 matches live in multiplexes
The IPL edition 3 of T20 matches will be shown live in multiplex screens in Hyderabad. UFO and Real Image will be providing live digital transmission of the matches which will be projected on the big screen. This is the first time that a sports event is being telecast in a theatre in India.
Penchal Reddy, GM of Inox. says that they are planning to have promotional events, music, cheering to create a stadium-feel and just the regular movie rates will be charged and no extra costs..
According to IPL regulations and tie-up, UFO and Real Image will manage the screening of matches and they will be telecast only in multiplexes and not in single screen cinema halls.
Prasads Multiplex, Inox, Adlabs, Cinemax and PVR are in the race to screen live matches and as per the agreement the multiplexes have to screen a minimum of 45 out of the 60 matches.