Hyderabad, March 31, 2012 – TVS Motor Company announces its collaboration for IPL 2012, as sponsor of Deccan Chargers, the IPL team from Hyderabad, Champions IPL 2009.
“Cricket has become a sport with global appeal that promotes hard work, commitment, competition and excellence, values which we also share” said H S Goindi, President Marketing, TVS Motor Company. “We are proud to support a team that is dedicated to cultivating the next generation cricketers and look forward to a great relationship with one of IPL’s top squads.”
Mr. E.Venkat Reddy, COO, Deccan Chargers said: We are very happy to associate with TVS Motor Company, one of India’s leading two wheeler manufacturers as co-sponsor for IPL 2012 season. TVS stands for indigeneity, innovation, precision, reliability and development. Deccan Chargers connects with the same beliefs.
As co-sponsor, TVS Motor Company’s logo will feature on the non-leading arm.
About Deccan Chargers –: Deccan Chargers is an IPL franchise that represents the city of Hyderabad in the Indian Premier League. The Deccan Chargers franchise is owned by the Deccan Chronicle Holdings Limited. Deccan Chronicle is the largest circulated daily in South India.
Deccan Chargers turned the tide in their favour by winning the second season of IPL -2009 in South Africa and making it to the semi-finals in the IPL-2010.
The Deccan Chargers mascot represents a raging bull signifying strength, power and aggression while the red and gold bands on the flag stand for dominance and victory.