The BJP may hire Kevin Bertram, the architect behind Barack Obama’s election campaign, for an aggressive, high-tech campaign ahead of the general elections.
Bertram, who was in India recently, is the founder and CEO of Distributive Networks, a Washington DC-based company that develops promotional campaigns for mobile phones.
Bertram strategy included content downloads and ringtones specific to the Obama campaign. The campaign won the 2008 Golden Dot award for best mobile/text messaging campaign.
BJP secretary Shahnawaz Hussain confirmed the party is talking to Kevin Bertram.