After meeting Ambika Soni, Central Government Minister for Tourism and Culture, Aamir Khan agreed to be the Brand Ambassador for Incredible India’s Atithi Devo Bhava campaign being conducted by the Union Tourism Ministry.
Aamir Khan will endorse and promote the campaign to attract domestic and foreign tourists. He will participate in road shows and public events besides Ad campaigns in the print and electronic media.
Aamir is not charging any fee for this campaign. He said he was doing it as part of my social responsibility.
The Minister expressed her happiness with Aamir Khan endorsing the tourism promotion, which would further boost the ministry’s efforts to make people becoming aware of the safety and security of tourists, hygiene, sanitation and the acts of vandalism at historical monuments.