The Indian Railways, which transports millions of Indians everyday from every strata of society, will now take up the promotion of Ayurveda by carrying advertisements on the tickets detailing various cures and treatments available in the Indian medicine systems.
It is noteworthy that the Western countries are reaping the benefits of Indian medicine systems like Ayurveda and Siddha. There is a huge demand in the West for Indian ancient holistic healing systems. It is also being increasingly accepted by the global community, both by patients and medical practitioners. It has been admitted by professional experts that no single system can address all the health needs of modern day society.
The massive Ad campaign on Railway tickets is intended to popularize the Indian medical systems among the masses. The Ministry of Health is spearheading this campaign.