Indian fashion designers in Australia
Two of India’s brightest new design talents , Vineet Bahl and Anupama Dayal , have attracted buyers and swayed audiences with their collections shown at the just concluded Rosemount Australian Fashion Week (RAFW) in Sydney.
“Australians have been looking for costumes that go beyond ethnicity and blend with modernity. They love flowing fabrics – chiffon, georgette, silks, tussars, which have been a good selling point,” says Delhi-based designer Bahl, whose work was chosen as one of the top six looks of the season at the RAFW.
. On his first show in Australia, Bahl said, “It has definitely been a brilliant beginning. It is tremendous for India, Indian designers and for Australia.Indian tradition itself is an inspiration. We are looking to the West, but have our strong Indian roots. My collections are very feminine and colourful. I use a lot of thread-work, embroidery and Victorian lace.”
Trained at Nottingham Trent University, Bahl began his career as an assistant to designer Tarun Tahiliani and launched his label in 2003. His label now sells from international boutiques that include Apo in Paris, In Diva in Toronto, Krause Miller in Germany and Mann in Amsterdam and major stores like Ensemble, Aza and Collage in India.
While countries in the northern hemisphere are preparing for the spring-summer collection, in Australia it is time for autumn-winter. Bahl’s ‘trans-seasonal’ collection spanned garments ranging from summer to winter. He has had huge interest from David Jones, which is Australia’s oldest and most prestigious department store starting in 1838. Both designers have kept in mind the fashion sensibilities of a different continent.