The Times of India and The Hindu became the world’s first ”speaking newspapers” with its Tuesday, September 21, issue in six cities across the country.
A creation of Times of India and Volkswagen, came with a speaking device that started playing a pre-recorded message on the new Volkswagen Vento the moment readers opened the four special pages of content that the paper was wrapped in. While the innovation surprised most readers, many found it interesting and arresting. Volkswagen had also partnered with The Hindu for this communication initiative.
However, at many places, calls were made to the police with people suspecting the device was a bomb.