The Incredible India promotional film campaign of the Union Ministry of Tourism bagged the prestigious Grand Prix Award. Tourism Minister Kumari Selja received the award in Vienna on Friday.
The campaign started in 2002 when the Ministry of Tourism took the initiative to brand the country, with the primary objective of establishing a unique and single identity — “Incredible India“.
The Incredible India promotional film has been used extensively in the global marketing campaigns and has received worldwide recognition..
Earlier in the week, Incredible India had got the World Tourism Award for the best destination marketing campaign in London.
Incredible India promotional film wona series of international awards at Berlin, Poland, Romania, France, Portugal, the Czech Republic and Croatia.