Media baron Ramoji Rao’s 11 of 12 channels are up for sale. Sony Television is interested to buy all the channels.
The deal is worth over Rs 2600 crore. Sony is competing with Star and Zee networks and this may give an edge to Sony.
Ramoji Rao will keep ETV 2 after selling out all the remaining channels. ETV channels are owned by Ushodaya Enterprises and Ramoji Rao is kartha of HUF.