Prestigious Balapur laddu aution fetched Rs 5.35 lakh an increase of Rs 25,000 over last year’s price. This year, the much coveted addu went to Kodali Sridhar, a resident Miyapur. He hails from Bodhan in Nizamabad district. The laddu is presumed to bring prosperity to the successful bidder. For the past 16 years the craze for Balapur laddu is on the increase. For the first time in 1994 the laddu fetched Rs 450 and the very next year it increased by 10 times. In 2009 it fetched Rs 5.10 lakh.