Salman Khan has been roped in by HISTORY TV channel to be its anchor to popularize the programmes of the channel. The original US-based channel is being brought to India by AETN-18, a joint venture between A + E Networks and TV 18.
Ajay Chacko, president, AETN-18, says that Salman symbolizes the brand personality of HISTORY perfectly. He is stylish, trendy, versatile, fun and his all encompassing popularity makes him the perfect fit for our brand. He adds that the channel today is contemporary and is about action and adventure and about people making history every day. He hopes to make this genre popular in India through the unique and exciting partnership with Salman Khan.
Salman is associated with the TV reality shows Dus Ka Dum and Big Boss.