Ramoji Rao’s ETV empire crumbling
The sprawling media empire of Ramoji Rao is reported to be beset with internal wrangling and family intrigues.
As everyone knows ETV is the numero uno Telugu TV channel, with a track record of High TRP ratings and numerous awards for excellence. Suman, the second son of Ramoji, is the MD of ETV. The Chief Operating Manager for the channel is Prabhakar of Yahoo programme fame.
According to sources, Ramoji wanted the ETV establishment to be shifted to Ramoji Film City from the present premises in Rajbhavan Road and Suman is said to be against such a move. Again there are reports about more business transactions being undertaken by Prabhakar without even the knowledge of Ramoji Rao. There were unconfirmed reports about large scale embezzlement of ETV funds. The grapevine is also abuzz that Suman is totally dependent on Prabhakar for running the establishment, which gave the other party sufficient scope for favouritism and such other nefarious business practices.
Finally, Ramoji Rao, wielded the whip and Prabhakar was summarily dismissed from service. Stung by the action of his father, Suman also is said to have left for USA. In the meanwhile it is found out that both Suman and Prabhakar left with some vital tapes and CDs of the regular serials telecast on ETV. The programmes got disrupted. Ramoji reportedly made Bapineedu as in-charge of ETV for the time being.
According to the usually reliable sources, Suman is seriously contemplating legal action against his father for total control of ETV group of channels.
There are reports that Saaksi the arch rival of Eenadu is very soon setting up a TV channel by the name of Saakshi and it is likely to commence telecasting by around September this year.
It is also reported that Prabhakar has been offered a key position in Saakshi TV channel.
With the controversies around Margadarsi, assigned lands in Ramoji Film City and RBI, court cases on Margadarsi Finance, this serious trouble at ETV appears to be a threat to the business empire of Ramoji Rao.
Read Suman Interiview In Sakshi
Read Suman Interiview In Sakshi 1