Brand China looks up after Olympics
The Beijing Olympic Games have concluded with a spectacular closing ceremony and impacted the world political scenario on a new dimension. Brand China has managed to overcome its biggest hurdle, its image in the eyes of the western world.
2008 Olympic Games set as many records on the political plane as it did on the sporting tracks. It busted dozens of myths generated by the western media about China’s ability to keep its promises about ensuring blue skies, providing hygienic food, managing political conflicts and security for athletes and volunteers.
None of the 500,000 foreign visitors attending the 2008 Olympic Games bothered about the absence of democracy in Communist China. If anything, they witnessed mass involvement in the Games in the form of over 600,000 young volunteers helping out visitors with ready smiles on their faces.
Foreigners representing a wide range of departments like security and railways expressed their amazement at the organizational abilities evident at the sporting venues, the subway systems, the smooth security check and even hygiene standards in hundreds of restaurants.
Declaring the Olympics closed, IOC president Jacques Rogge said, “The world has learned about China and China has learned about the world. I believe, this is something that will have positive effects in the long term.”