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Dhoni tops celebrity TV endorsements

Dhoni tops celebrity TV endorsements

Team India cricket captain Mahendra Singh Dhoni has topped the chart for celebrity endorsements on television during the first six months of this year, overtaking not only Shah Rukh Khan and Sachin Tendulkar, but also Bollywood heroines Kareena Kapoor, Sonam Kapoor, Kajol and Aishwarya Rai Bachchan.

According to the Adex survey of TAM Media Research, from January to June 2010, Dhoni endorsed brands for 24 companies on TV, while Shah Rukh and Sachin were seen promoting the products of 16 and 15 firms, respectively.

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