Bindu Madhavi who made her debut with Avakaya Biryani did not get a good role or a hit film so far except Rama Rama Krishna Krishna. She will be seen in a challenging role of a fallen woman in the film Sega which has been directed by Anjana a former associate of film maker Gautham Menon. The actress hopes that this film will give her recognition for her performance.
This film is bilingual and is simultaneously releasing in Tamil and Telugu. The star cast of the film includes Karthik Kumar, Nani, Nithya Menon, and Mutthu Kumar. The film is produced by Ashok Vallabhaneni and Mahi under the banner of Manadesam Movies. Gautam Menon is producing the Tamil version, which is titled Veppam. Music is composed by Joshua Sreedhar.