In the wake of the ensuing general elections for the 15th Lok Sabha, Aamir Khan acted in three Ad films and appears in print Ads, internet and mobile communication for creating a nationwide campaign for Voter Awareness.
This campaign is the Association for Democratic Reforms (ADR) and National Election Watch (NEW).The campaign’s theme ‘Sache ko chune, Achche ko chune’ meaning ‘Vote for integrity, Vote for good people’ and urges citizens to make an informed choice.
The entire campaign has been designed and executed by Aamir Khan Productions. The creative team for the thought provoking Voter
Awareness campaign includes Prasoon Joshi of McCann Erickson as the creative head, Rakyesh Mehra as the director, Avinash Gowariker as the still photographer and Shashi Sinha of Lodestar Media as the media planner.
Aamir Khan launches voter awareness campaign