Zee Telugu purchased the rights for the upcoming flick of Allari Naresh titled ‘Brother of Bommali’ at a whopping price of Rs. 4 Crore. The title-role is being played by Karthika Nair in the movie, as Bommali, and Allari Naresh is playing her brother. Naresh got Monal Gajjar to romance with.
It was noted that the Zee Telugu bid a huge amount for the project keeping in view the image of Naresh as a family entertainer.
The another uniqueness found by the Zee group in Naresh is that though his flicks in the recent past lost at the Box Office but the satellite rights purchasers went up making profits in the form of TV commercials. Adding the value to the upcoming movie were its trailer and audio, which readily made a good ground for the movie.
Though the TV channels are showing very little interest in buying satellite rights for the smaller movies, Naresh got the good price creating ray of hope for the small producers.
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