One of India’s most reputed and successful film production company Yash Raj Films would be entering into an agreement with Twitter to provide free film updates to every mobile user who would sign-up for their free service. The service would work across any mobile and network and can be enrolled for free by giving a miss call to 0-75054-75054 and the updates would be coming from Yash Raj film’s Twitter handle @YRF.
Both Twitter and Yash Raj films were of the opinion that this would help the reach out to every Indian user with a mobile phone and help them better their offerings by analyzing user patterns and feedback.
Yash Raj films was established by movie legend the Late Yash Chopra, and is now run by his son Aditya Chopra. It’s one of India’s biggest movie production firms and also produces television serials, home videos as well as music.