Will “Avatar” get box office success?
James Cameron’s film ‘Avatar’ received $3.5 million at its initial midnight screenings on Friday in the United States and Canada. This figure pales in comparison to other, recent openings of highly anticipated films like “The Twilight Saga: New Moon,” which raked in a record $26.3 million for its debut midnight screenings in November.
The movie, backed by News Corp’s 20th Century Fox studio, is among the most expensive film ever made. Fox has said it cost $237 million to make, but media reports have speculated its true price-tag is around $300 million. Fox has said it will spend another $150 million to market the movie worldwide.