Victory Venkatesh is in Mumbai. The Tollywood star is shooting for his first commercial with Priyadarshan at Filmistan.
Venky is already brand ambassador of Manappuram General Finance and Leasing Limited for Andhra Pradesh.
The companies are banking on the clean image of Venkatesh. Compared with Bollywood stars, Tollywood stars lag far behind in the business of brand endorsement.
Andhra Pradesh is India’s third largest economy. It is also among the top three markets for Pepsi and Coke in India.
Some celebrities earn more income as brand ambassadors than from their respective profession. Tiger Woods, for example earned major part of his Rs 5,000 crore through advertisements.
In South, Trisha has several brands to her credit. In Tollywood, few stars like Allu Arjun, Mahesh Babu, Ramcharan have some presence in brand endorsement.