UTV Software Communication, producers of the upcoming film Heroine, starring Kareena Kapoor, moved the Delhi High Court against the Union Information and Broadcasting ministry’s order to display anti-smoking messages during smoking scenes in the movie.
Having no objection with the present 20-second message at the beginning and in the interval of the movie, UTV’s petition opposed the proposed additional condition that static anti-smoking message be “displayed for the duration of the smoking scene in the film” as it would kill the creativity of the scene. The petition further states the requirement “infringes the constitutional freedom and rights guaranteed to the petitioner.”
Justice Rajiv Shakdher issued notice to the Union Information and Broadcasting and Health ministries seeking their responses by September 10. The Central Board of Film Certification (CBFC) was asked to view the movie and file a report in sealed cover.
The film Heroine, directed by multiple National Film Award winning Madhur Bhandarkar, is scheduled to release on September 21.
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