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TV coverage of Aishwarya Rai’s baby: BEA criteria

TV coverage of Aishwarya Rai's baby: BEA criteria

Bollywood celebrity Aishwarya Rai Bachchan is expected to give birth to her first child in this month of November and in an unprecedented initiative showing restraint, the Broadcast Editors’ Association (BEA) has circulated ten-point guidelines to avoid the inevitable TV media mania of the event with high-pitched and melodramatic coverage.

The BEA guidelines include no pre-coverage of the event, no breaking news ticker and no astrology story related to the birth.

The guidelines also state no unofficial pictures of the child will be broadcast and that no television OB vans will be parked outside the Bachchan residence or the hospital where Aishwarya is expected to give birth.

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