All sorts of innovative ideas are being tried to promote films these days. Aamir Khan participated in a Van Huesen fashion parade and spent time with hair-dressers to promote his film Ghajini. A mobile game based on Ghajini was also launched.
Now, Anurag Kashyap’s modern take on Devdas, Dev D, is launching a range of tattoo elements to innovatively promote the film. These tattoos are inspired by the psychedelic elements in the film. Incidentally, actor Abhay Deol sports no tattoo in the film.
Shikha Kapur of UTV Motion Pictures says that Dev D is a modern day version of the classic and emits hues and shades of emotions relevant of the youth today.
Click here for: Dev D Movie Trailers