SRK- Lux Cozi deal put on hold

SRK- Lux Cozi deal put on hold

The Shah Rukh Khan owned IPL Twenty20 team Kolkata Knight Riders (KKR) has put on hold its tie-up with hosiery brand Lux Cozi.

Lux Cozy, the innerwear brand, owned by Ashok Todi, an accused in Rizwanur Rahman suicide case, was supposed to be associated with KKR’s apparel merchandising.The Lux Hosiery had also signed the Bollywood star as their brand ambassador. The Todis were charged with abetting the suicide of computer graphics designer Rizwanur Rehman after he married Ashok Todi’s daughter Priyanka. A criminal case has been registered on the Todi brothers who are currently on bail.

“Respecting the sentiments of Kolkata and people of Bengal, both, Lux Industries and KKR have decided to put their association on hold until issues are resolved and the sensitivities of the aggrieved group are adequately addressed,” the Shah Rukh Khan-owned franchisee stated in a release on Monday.


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