Shah Rukh Khan launched a custom built movie channel on the world‘s leading online video platform YouTube for promoting his upcoming superhero film Ra.One. SRK’s production house Red Chillies Entertainment together with the YouTube team released a viral promo for the upcoming film on http://www.youtube.com/RaOneMovie.
The movie channel on YouTube will offer users a one-stop destination for all promotional video content and special extras for Ra.One like exclusives like behind the scenes shots, uncut footage of the star cast, and videos of the Ra.One premiere and red carpet events planned in London.
Shah Rukh Khan says that the YouTube is an incredibly powerful platform to engage fans across the globe and is integral to all blockbuster movie promotions in Hollywood. He adds that for Ra.One, he wanted to leverage the full potential of digital media and create an experience on YouTube and Google+ that has never been done for any Indian film.
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