Shah Rukh Khan has been appointed the brand ambassador to the state of West Bengal.
The actor, who owns the IPL team Kolkata Knight Riders, was in Kolkata to inaugurate the 17th Kolkata Film Festival. Chief Minister Mamata Banerjee made a request to SRK to promote her state and he immediately accepted. He will now be seen in a multi-media ad campaign to promote West Bengal in India and abroad.
Amitabh Bachchan was the first Bollywood icon to become the brand ambassador to one of the 30 states in India – Gujarat.