Shah Rukh Khan is the Brand Ambassador for the Rs 1000-crore Prayag Film City, a project that will support the Indian film industry as well as the tourism industry.
Prayag Group, with diverse interests in infrastructure, hospitality and film production, announced its first of its kind state-of-the-art film making arena in Asia. Prayag Film City, on completion, is envisaged across a projected area of 2,700 acres. It will be a mega size integrated film city complex and a one-stop entertainment destination to be opened to the public in two phases at Chandrakona, West Midnapore, 165 kms from Kolkata in West Bengal.
Designed by eminent Bollywood art director Nitish Roy, the Phase I opening of the Film City is slated for 15th April, 2012.