A special set has been erected at Annapoorna studios for the shooting. This film is being directed by Boyapati Srinu. The female lead is being played by Shruti Haasan. Music for the film has been composed by MM Keeravani. The film is being produced by KS Rama Rao.
After completing the shooting at Hyderabad, the unit will travel to Kerala for a month long schedule. The song sequences however will be canned in locations in Europe. The film is getting ready to hit the theaters in January 2012.