Our South Indian actors are deemed demigods and their gallantry plays an extremely important role in the success of a film. How the movie does and how much it earns depends on the popularity of the actor. Needless to say but they take away almost the 25-50 % of the cost of production of the movie. If you compare the cost of these South Indian actors with those of Bollywood, they are not much behind these Bollywood superstars. The highest paid actor Rajnikanth, in the South Indian Film industry reportedly received Rs30 crore for his multilingual movie Kochadaiyaan.