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Sheila ki jawani to promote Boro Plus

Sheila ki jawani to promote Boro Plus

After using Munni Badnam Hui song from Dabangg for Zandu Balm, FMCG firm Emami has decided to use Sheila ki jawani song fro Tees Maar Khan to promote its winter moisturising lotion under the Boro Plus brand.

Emami Director Harsh Agarwal said that the company has associated with the producers of the movie Tees Maar Khan for the initiative and the new TV advertisement will be on air in the next two days.

Looks like that in future all popular item numbers will replace the jingles for promoting products in TV commercials.

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