Shah Rukh Khan Enters Edutainment Business
shah rukh khan has his own production house Red Chillies Entertainment and also owns IPL cricket team Kolkata Knight Riders. He is now entering the the education-cum-entertainment space by bringing the Mexico-based global edutainment brand KidZania to the country.
KidZania is being brought in the domestic market by ImagiNation Edutainment India, which is promoted by Khan, with 26 per cent interest, and KidZ Inc of Singapore, which holds the remaining 74 per cent.
The Mexico-based KidZania, which is present in seven countries with 10 centres, creates a kid-centric city experience for the 4-14 year olds by combining role play with fun and learning, where kids would get an authentic and powerful development experience. The centres are spread across 75,000 sq ft with over 60 establishments and over 75 role playing options for children.
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