Shah Rukh Khan has been officially appointed as the brand ambassador of Bengal by the chief minister Mamata Banerjee. The state clearly wants to cash in on SRK’s worldwide popularity. As the owner of the Kolkata Knight Riders IPL team, he has a huge fan base in the state.
SRK will be seen in advertisements and events related to tourism, sports and other activities.
The state and Central governments are roping in film celebrities to enhance the image of the respective states and to communicate with the public to enlarge the scope of development and welfare activities.