Right from the time Lux soap made its entry into India, the advertisements for the soap were always featured film stars. Almost all the yesteryear heroines endorsed the soap.
About seven years ago, Shah Rukh Khan featured in Lux commercials. Now, taking advantage of Yash Chopra’s film that Stars SRK and Katrina Kaif which releases on this year’s Diwali, a Lux soap commercial is being planned which features SRK and Katrina.
The SRK-Katrina Lux commercial will go on air from September onwards. Since Yash Chopra film is expected to be sure hit and if SRK-Katrina onscreen chemistry appeals to the viewers, the Lux manufacturers HUL hope to get the best mileage out of their commercial.
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