With severe competition among the mushrooming TV channels hotting up, moolah is raining on the Tollywood producers in the form of satellite rights of films.
According to latest reports, the satellite rights of King, the Nagarjuna-Trisha starrer directed by Sreenu Vaitla have been purchased by Gemini TV for a whopping Rs 4.6 Crores.
It is said that the price jacked up because of intense competition between Nagarjuna-Chiranjeevi owned MAA TV, Zee TV and Gemini TV.
The music of King composed by Devi Sri Prasasd released on December 1 is already at the top of the charts. King is due for release on December 24.