Salman Khan: Brand Ambassador for IIFA Charity Initiative
“Most Wanted” Bollywood star Salman Khan has been signed up as the Brand Ambassador of the IIFA Charity Initiative, which includes housing, literacy and rehabilitation measures for the people in the Northern and Eastern regions of Sri Lanka. The initiative is part of IIFA Weekend being held in Colombo from June 3 to 5.
Salman already runs “Being Human Charity Foundation”, supported IIFA’s initiative to build bridges with the Lankan people who have suffered hardships due to the decades-old war that ended last year with the military defeat of the LTTE.
“Slman Khan Charity Cricket Match” is being organised between Indian film celebrities and Sri Lankan cricketers on June 4 as part of the “Cricket for Change Project” under which former child soldiers will be rehabilitated