Salman Khan entered into a deal with the online travel portal Yatra.com whereby he invested in the company and became a shareholder and also its brand ambassador to promote the company in India and abroad, mainly in the USA.
As part of the deal, Yatra.com will contribute a token amount to Being Human ( Salman’s NGO) every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website, the sale of which, again, will be contributed to the NGO.
Dhruv Shringi, CEO and co-founder, Yatra.com said Salman’s association will strengthen the company’s connect with the masses and increase the brand’s recall value in tier-II and III towns. The new marketing campaign of the brand will be launched in April.