Rs 6.25 cr promo campaign for Aamir Khan’s TV show
Aamir Khan is sparing no effort for his debut television show Satyamev Jayate. It is learnt that across all the broadcasters’ channels a total of 2,000 slots for the broadcaster’s promos in 27 hours — from Monday 7 pm to Tuesday 10 pm — have been blocked .
From these slots, if one were to translate the airtime into revenue, it’s worth Rs 6.25 crore. Though this is a one-day exercise, it is more than the money spent on any other celebrity-hosted TV show on any given day.
The promos for the show have been made by Aamir Khan himself. This being his debut on TV, the actor has already succeeded in rousing the curiosity of the vast Indian TV audience.