In a new marketing gimmick, Rowdy Rathore producers have tied up with a radio station to do a nationwide contest to hunt for the rowdies — the do-gooders who stand up for justice or do something noble for society– like the lead character in the film.
The chosen gang of rowdies will promote the film alongside akshay kumar in all the cities.
The Rowdy Hunt will take place in Ahmedabad, Hyderabad, Jaipur, Lucknow, Mumbai and New Delhi. Akshay will personally seek the hidden rebels and rowdies through the radio station.
Out of all callers, the radio station’s RJ will select the best five rowdies of each city on the ‘rowdy meter’.
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