Reebok promotes “My Name Is Khan”
Reebok’s MNIK collection is a fusion of sports and lifestyle and is targeted at the growing fashion conscious Indian market. The highlight of the collection is the footwear ‘Winning Stride’ that Shah Rukh Khan’s character, Rizwan Khan, wears throughout the film“My Name Is Khan” .
“Dharma Productions and Red Chillies are very enthusiastic about its association with Reebok for “My Name Is Khan”. A film of this stature is not a regular occurrence and, therefore, it is imminent that we amplify its message to people across India and the world. “My Name is Khan Reebok Collection” is a step in that direction. Through the message tees and other merchandise, we endeavour to reach out to all those people who would like to retain Khan, his values and what he stands for, in their lives,” said Apoorva Mehta, CEO-Dharma Productions.