United Movies, producers of super hit movie Simha is producing Naa Ishtam. Prakash Toleti is making directorial debut with the movie.
Boyapati Seenu clapped and producer Suresh Babu switched on the camera for muhurat shot.
Sukumar directed first shot. It is feel good youthful movie, said producer Paruchuri Kireeti. Actor Ram, editor Kotagiri Venkateswara Rao etc wished the team good luck.
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