The Rana Daggubati–Genelia D’Souza starrer Naa Ishtam has started a fresh schedule of shooting at locations in and around Hyderabad. The unit has gone abroad a couple of months ago for canning songs and some important scenes.
This is third Telugu film for Rana whose last release Nenu Naa Rakshasi was a damp squib. The actor is hopeful that this film will succeed as it is a love story between the contrasting personalities – a selfish boy who puts the world behind him and a girl who puts the world ahead of her. The film is being produced by Parachuri Kiriti and is directed by Prakash Toleti.
The film Naa Ishtam is being planned for release during the Sankranti festival season in January 2012.
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