‘Robot’ Rajinikanth and ‘Lagaan’ Aamir Khan will star in a multi-media ad campaign to spread more awareness on the high mortality rate among Indian children and advocate the eradication of malnutrition.
The ad campaign is being mounted by the Government of India. Both Rajini and Aamir will be seen together in print ads, hoardings and TV commercials.
Though recuperating from a major surgery, Rajini has agreed to participate in the ad campaign. As a principle, Rajini does not participate in commercial advertisements. However, during the 80s, he participated in ad campaign to eradicate polio. Aamir is already the face of Incredible India.