The multi-lingual Rajinikanth-starrer, Kochadaiyaan, will be released this year end, with the producers planning multi-city premieres besides unveiling the audio in Tokyo, where the film releases in Japanese.
The star cast of the film film includes Deepika padukone, Jackie Shroff, R Sharath Kumar and Shobana. It is being directed by Rajinikanth’s daughter Soundarya R Ashwin with supervision KS Ravikumar.
Jaya TV has bagged the satellite rights of the Tamil version while Lakshmi Ganapathi films in Hyderabad has been awarded the Telugu rights. The film also has Malayalam and Hindi versions
In a marketing blitzkrieg, the producers announced tie-up with mobile manufacturer Karbonn for the launch of five lakh Kochadaiyaan mechandise. The Karbon Kochadaiyaan mobiles will have exclusive screen savers and images from the film along with the trailer and the signature tune of the film.
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