SRK’s Red Chillies Entertainment has entered into a tie-up with Sony Computer Entertainment Europe (SCEE) to build a full cycle game on PlayStation platform. The video game version of the movie will be called ‘RA.ONE-The Game’ and will be available on PS2 and PS3 through PSN download.
This is a new direction for Bollywood to create a win-win strategy of both promoting the film as well as create a brand extension strategy for Ra.One. The film, with its super hero touches, is appropriate to seamlessly use the PlayStation platform and connect with the Indian youth.
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