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RA.ONE-The Game on PlayStation

RA.ONE-The Game on PlayStation

Shah Rukh Khan and director Anubhav Sinha are bringing the film based games concept to India to promote their upcoming film Ra.One.

SRK’s Red Chillies Entertainment has entered into a tie-up with Sony Computer Entertainment Europe (SCEE) to build a full cycle game on PlayStation platform. The video game version of the movie will be called ‘RA.ONE-The Game’ and will be available on PS2 and PS3 through PSN download.

This is a new direction for Bollywood to create a win-win strategy of both promoting the film as well as create a brand extension strategy for Ra.One. The film, with its super hero touches, is appropriate to seamlessly use the PlayStation platform and connect with the Indian youth.

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